Players who managed to purchase the pack might be FIFA 23 Coins in the luckiest of circumstances, however it was described as untradeable (meaning the item couldn't be traded in the market for transfer) There have been instances when EA has sold a product with the wrong description and they usually compensated those who purchased the pack. In other words, some gamers could be given more than two FUT Hero cards at a cost of as low as 25,000 coins.
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A problem with one FIFA 23's Hero Packs resulted in a rather expensive price due to the fact that the trade-able FIFA Ultimate Team Hero item was added to the virtual marketplace for transfers in FIFA for the lowest price. Chaos ensued as players attempted to dispose of their assets after their value plummeted trying to recover some losses since the market was overwhelmed.
FUT Hero items are extremely rare which makes them valuable. They're all associated with the player who has made an important contribution to their team or is a fan favourite due to a reason or another. The Hero item is available for millions of FUT coins per piece in the market for virtual transfers or acquired through buying packs, in which case there is a slim chance of winning one.
Then, when EA misjudgedly released a bundle that contained a tradeable Hero item for a low price of the 25,000 FUT coins, the market was hit with an abundance of buying FUT 23 Coins low-cost Heroes, causing it to fall, and erase any value that was supposed to be attached to the rarer items.
